Use the pixel to track and improve conversions That means instead of making an educated guess to create a new targeting group, you can reach ideal prospects like the ones in your custom audience, and you can do it faster than ever. By installing the Facebook retargeting pixel, you can use your custom audiences as a starting point for new audiences that Facebook will automatically generate to be similar to the original. But what about when you want to expand your reach beyond the ones visiting your website? Use the pixel to build Lookalike AudiencesĬustom audiences are great - tailored and relevant. They’re people who have already shown an interest in your business. These audiences aren’t defined by demographics or interests they’re created from people who have engaged with the page that your pixel is on:Īs a result, they’re more relevant than anything you could build from a general group of Facebook users. But even better, it adds to the effectiveness of your advertising campaigns too. It makes the whole process faster, easier. Instead of building your audience with the social network’s self-serve ad tool, you have the option to let the Meta Pixel do it for you. This is one of Facebook’s most powerful targeting capabilities. Before going into more detail, let’s nail down exactly what the Meta Pixel can do: Use the pixel to build Custom Audiences The Meta Pixel can track and boost ROI for businesses on the platform, but so can a lot of tools. Here’s how… The capabilities of the Meta Pixel Specifically, the Meta Pixel helps businesses with a Facebook page determine and improve the ROI from the world’s biggest social network. Like other tags, it helps drive and decode key performance metrics generated by a particular platform. The Meta Pixel, also known informally as the Facebook retargeting pixel, is a snippet of code you can insert into the back end of your website. It’s not immersive Canvas ads or the ability to target prospects down to the car in their driveway that has advertisers splurging on Facebook ads it’s the retargeting ability of the Meta Pixel. Beyond its massive audience, there’s no shortage of reasons Facebook is an advertiser’s dream: engaging ad types, helpful integrations, and laser-focused targeting among them.Īrguably the most compelling, though, has nothing to do with those three.
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